Measuring the Brand Impact of Influencers

Published March 12, 2021 by Paul Giardina
52 minutes
Learn how to:
  • Measure the Impact of a Partner’s activities on your brand
  • Understand the social buzz created
  • Measure brand lift
  • Compare with your competition to learn and strategize
  • …and more!

Influencer marketing has moved from the latest social media trend to a key budget item in advertisers’ social media plans. While the need to effectively analyze the full impact of this investment has never been greater, measuring success is a challenge. Are product placements, public appearances and sponsorships working?